I collaborated with a coworker to develop an updated brand style guide based on the organization’s refreshed logo and updated marketing materials. This included defining brand colors, typography, and visual standards to create a consistent design system that could be easily referenced when developing new website features and promotional materials.

As part of the organization’s relocation efforts, I helped expand their public-facing brand presence through new promotional products. Working within budget and project goals, I brainstormed tourism-focused merchandise ideas and created multiple design concepts incorporating local imagery, Kentucky inspired elements, and existing brand assets. The client reviewed and selected their preferred designs, ultimately expanding the final product collection to include multiple variations that best represented their goals.