MY PORTFOLIO
UX DESIGN
Designed a mobile ordering app for Fresh N' Delish Bakery to improve the customer experience from browsing products to placing customized orders and scheduling pickups. I conducted user research, developed personas, identified pain points, and mapped user journeys to define features that addressed customer needs while supporting the bakery's business goals. The project followed a user-centered design process, beginning with ideation, low-fidelity wireframes, and information architecture before progressing to interactive prototypes and usability testing. Feedback from testing informed iterative improvements, resulting in an intuitive, accessible interface that simplified ordering and created a seamless experience for customers.
HomeHub is a mobile app that helps roommates manage shared household responsibilities, including chore tracking, grocery lists, and scheduling shared spaces such as bathrooms and laundry rooms. Through user research, I identified common pain points and translated insights into features that improved communication, organization, and day-to-day coordination among housemates. I followed a user-centered design process that included developing personas, mapping user journeys, facilitating ideation with the Crazy 8s method, creating information architecture and wireframes, and building interactive prototypes. Usability testing and affinity mapping guided iterative improvements, resulting in an accessible, intuitive experience that simplified shared living and reduced friction between roommates.
WEB DESIGN - BRANDING - UX - MARKETING
Hazard Perry Tourism was undergoing a complete rebrand while relocating to a new visitor center. I worked closely with stakeholders to redesign their website, establish brand guidelines, create promotional materials, and develop a clear, engaging online experience based on the client's needs helping visitors discover everything the region has to offer.
WEBSITE DESIGN
WEB DESIGN - UX
I designed and developed a live website for Guiding Hope Counseling Center to improve brand awareness and create a more accessible experience for both current and prospective clients. Following stakeholder consultations, I identified key user needs and designed a centralized platform for online forms, telehealth access, appointment scheduling, and essential practice information. I researched and selected a scheduling solution that integrated with staff availability to streamline the booking experience and reduce
scheduling conflicts.
The design process included creating a sitemap, wireframes, and a user-centered information architecture to ensure intuitive navigation. I also developed a cohesive visual design that aligned with the center's existing branding through consistent typography and color, resulting in a professional, accessible website that improved usability while strengthening the organization's online presence.
WEB DESIGN - BRANDING - UX/UI DESIGN
I led the end-to-end redesign and development of my company's website, delivering its first major brand refresh in over 10 years. The project focused on modernizing the visual identity, improving the user experience, and showcasing current services and client work. I conducted competitive research, restructured the site's information architecture, curated years of completed projects into an organized portfolio, and collaborated with stakeholders through design reviews to refine layouts and content. The website was designed and built using WordPress, SiteGround, and Adobe Creative Suite.
Beyond the redesign, I optimized SEO and updated the company's Google Business profile to improve discoverability and ensure accurate business information. Following launch, the website experienced increased user engagement, including higher click-through rates, more site traffic, and an increase in customer inquiries generated through the website.
DATA VISUALIZATION
Social Media Usage Infographic
Created a data-driven infographic for Tech Crowd to visualize social media usage trends across different demographic groups. The goal was to transform complex data into an engaging, easy-to-understand visual story by analyzing relationships between age groups, time spent, and usage percentages.
Following the company’s brand guidelines, I developed a cohesive visual system using approved typography, colors, and layout principles while incorporating custom graph designs to improve readability and engagement. Using Adobe Illustrator’s data visualization tools and Excel-imported data, I created accurate, professional graphics that effectively communicated key insights in a clear and accessible format.
Sales Key Findings Infographic
Created a data visualization infographic for Donut Bytes to transform sales data into clear, actionable insights. The project focused on analyzing second-half-of-year sales trends, including monthly performance, seasonal flavor spikes, and overall product popularity, then presenting those findings through three engaging and easy-to-interpret visualizations.
Using Adobe Illustrator’s graph tools and Excel-imported data, I designed a cohesive infographic aligned with the brand’s visual identity through consistent typography, color, and layout. The final design balanced accurate data representation with approachable visuals, making complex sales information easier for audiences to understand and engage with.
BRANDING
This design artifact is a brand style guide created for BeatsFest, a new music streaming service aimed primarily at Gen Z and some Millennials who appreciate a clean yet energetic aesthetic. The guide includes essential brand elements such as logo usage, typography, color palette, brand vision, and target audience insights, all designed to communicate the brand’s identity clearly and consistently. It serves as a centralized reference for both new and existing team members working on brand-related projects.
The guide reflects thoughtful design decisions grounded in market research and the brand’s goals, showcasing the designer’s strengths in creating cohesive visual elements like the logo, color scheme, and layout. It is visually engaging, easy to navigate, and effectively communicates the brand's personality.
PRINT DESIGN
Lindsey & Jakes Wedding
Designed a cohesive wedding brand experience by collaborating with a couple throughout their wedding season to create custom invitations and event materials. The project included designing invitations, magnets, stickers, koozies, frosted cups, and napkins that reflected the couple’s style and maintained a consistent visual identity across all touchpoints.
I managed the full design process from client consultations and concept development to revisions, print preparation, and vendor coordination. This project required strong communication, typography and layout
skills, knowledge of print materials and production processes, and the ability to
meet deadlines while delivering
high-quality, personalized designs.
(Mock Projects)
Book Cover - Mysteries of the Forgotten House
Designed a complete book cover system for a horror/mystery novel, including the front cover, back cover, spine, and interior slip. The goal was to create a compelling visual identity that captured the story’s dark and suspenseful tone while appealing to the target audience through intentional typography, imagery, and composition.
Using principles of hierarchy, contrast, alignment, and balance, I developed a print-ready design that followed industry specifications for bleed, margins, and layout. Image selection, manipulation, and AI-assisted enhancements were used to refine the visual atmosphere and strengthen the connection between the design and the narrative, resulting in a cohesive cover that communicates the book’s genre and creates a memorable first impression.
Flyer - Community Cup Opening
DIGITAL DESIGN
This artifact promotes a new exhibit intended for distribution via email to an audience already familiar with the institution. It highlights guest artists by featuring their names, collection titles, exhibit dates and location, and sections including artist bios, portraits, and sample artworks. The design emphasizes clarity and artistic appeal, using a six-column hierarchical grid for consistent alignment and flow. Typography choices include bold headers with a semi-decorative font to reflect the creative nature of the content, balanced by structured subtext and details. Color palettes were carefully selected to complement each artist's work, while contrast and white space guide the viewer’s attention and maintain visual structure. A standout feature is the seamless visual connection between sections, designed to create a cohesive scrolling experience. This piece demonstrates my ability to combine strong layout principles with artistic expression to effectively support and showcase creative content.
This design artifact is a skyscraper-style digital advertisement created for Fresh Fare Farms, a healthy food delivery service targeting diverse young adults aged 18 to 35. Designed to appear on the side of a computer screen during browsing, the ad integrates bold colors, sans-serif typography, and dynamic graphics to convey the brand’s identity and encourage sign-ups through a clear call-to-action. The design balances visual appeal with information clarity, showcasing my ability to create engaging, organized layouts. A standout feature is a custom tree graphic that adds artistic flair and vertical emphasis. While the chosen imagery supports the concept, I recognize room for refinement, particularly in selecting a more focused visual element